Hitherto discussions on the nascent build-to-rent (BTR) sector have centred on how to make potential developments financially viable for developers by changing tax regimes, planning and policies. But what about the prospect for potential tenants, or as they should be referred to, customers? What are the benefits the public can expect from this new sector? Is this new sector needed? Where would this type of residential product work well and what aspects do developers need to focus on? This report seeks to shed some light on these crucial aspects of the ever-growing BTR sector.